30 YEARS
1996
COMMUNITY-POWERED CAMPAIGNS
Reach!
Reach! was Calgary Health Foundation’s largest fundraising campaign, launched under the organization’s former name, Calgary Health Trust, in partnership with the University of Calgary and what was the Calgary Health Region. This was a unique partnership as it brought two separate fundraising organizations, that had traditionally been competitors, together towards one great vision. Publicly launched in October 2005 with a total fundraising goal of $300 million, the three-year campaign was designed to focus on priority projects spanning the continuum of the health system: research, education, patient care, public health, and wellness.
The campaign targeted eight priority areas:
• Brain • Cancer
• Bone and joint • Cardiovascular • Frontiers of medicine • Child and maternal health • Community health and wellness • Infection, immunity, and inflammation
Photo: iStock
Philanthropic investments advanced healthcare locally through four key themes:
~100 Approximately 100 projects were funded through this campaign, all of which fit within the eight priority areas and met at least two of the key themes.
Building healthy communities
that are informed and making healthy choices
Advancing the patient experience through innovation and testing new ideas
Attracting the best and brightest clinicians, scientists, and caregivers
Being equipped for excellence with leading-edge technology and learning environments
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CALGARY HEALTH FOUNDATION
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